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Are you ready to learn the techniques of a successful marketing strategy? Look no further than the R4 system, the perfect trifecta for today’s digital landscape!

In a world where online competition is fierce and attention spans are short, building a robust marketing plan is more important than ever. That’s where the R4 system comes in – by prioritizing Reputation, Resell, and Reach & Retarget, businesses and entrepreneurs can establish a strong brand identity, reconnect with past customers, and expand their reach to new audiences. In this blog post, we’ll dive deeper into each component of the R4 system and explore how it can help you achieve marketing success.

The R3 marketing strategy is an effective system for entrepreneurs seeking to extend their company in the digital era, as it provides a comprehensive method to increasing brand recognition, retaining customers, and expanding reach. Entrepreneurs can gain a competitive edge and position themselves for long-term success by adopting the R4 system.

The R4 marketing strategy is an effective system for entrepreneurs seeking to extend their company in the digital era, as it provides a comprehensive method to increasing brand recognition, retaining customers, and expanding reach. Entrepreneurs can gain a competitive edge and position themselves for long-term success by adopting the R4 system.

The Must-Know Digital Marketing Tactics Every Entrepreneur Needs to Succeed!

Ready to learn the three key components to a killer marketing strategy?

1. Reputation: developing a powerful brand identity and a good image through strategic branding, customer service, and internet reviews and ratings.
2. Resell: re-engaging with previous clients and promoting return business via focused email campaigns, customized offers, and reward programs.
3. Reach: broadening your reach to new groups through targeted advertising campaigns.
4. Retarget: retargeting efforts that maintain your brand at the forefront of prospective consumers’ minds.

Reputation:

Let’s talk about the first R—Reputation. 

It’s never been easier for potential customers to find out what others think about your business.

As you know, nowadays people search online before they buy. We know that people put a lot of stock in what they read online. In fact, studies show that 74 percent of U.S. consumers choose to do business based on online feedback—even when it’s from total strangers! 

This probably isn’t anything new to you, and there’s a decent chance that, like most of the business I talk to, you are not very pleased about some of the things people have written about your business!

But reputation is much more comprehensive than just reviews. Your reputation is established by factors like you website load speed, if your site is mobile optimized, are you easy to reach and get a

response from, and are you active on social media and publishing content.

As I’m sure you recognize, these are all factors that impact how you personally think about the businesses you buy from, and it’s how today’s consumers are now evaluating yours as well.

Resell:

The second R is resell. 

Once you’ve done all of the hard work of getting a customer, you need to make sure to maximize the lifetime value, or LTV of that customer. 

And that means increasing the dollar value of each transaction or by increasing the frequency that customers buy, either by offering add-on services or upsells or cross-sells (McDonald’s is the classic example: ‘Do you want fries with that?’ ‘Do you want to supersize your order?’), or by simply making sure that you’re following up. 

As they say, ‘the fortune is in the follow up’. Just about every business is sitting on a goldmine of customers that they’ve previously done business with – and that would likely gladly do business with you again – but you’ve simply lost touch.

These days there are so many cost effective and trackable ways to follow up and bring customers back to your business – from email newsletters, to sms campaigns, to retargeting ads – that we can utilize to make sure your maximizing each opportunity. 

Those first two systems are really the foundation of success for every business: building and protecting your reputation, and making the most of every customer opportunity.

Reach

The third R is Reach.

Once those Reputation and the Resell systems are in place, a business can focus on expansion, which is why the next two systems are designed to accelerate growth.

A entrepreneur that wants to grow needs to make sure that

more people know about it today than did yesterday. If you’re not meeting new people and telling them about your product or service, you’re not developing a pipeline of potential new customers and you are going to see fewer sales in the future as a result. 

Most entrepreneurs are passive about this – meaning they are hoping that referrals and word-of-mouth will do the trick. I like to say that ‘hope is not a strategy’, so we recommend a more proactive approach to getting your business more visibility that includes paid advertising and making strategically-designed offers to bring in new customers.

The reality is, no matter how good of a job you do with those the reach part of Reach & Resell, the far majority of prospects won’t do business with you the first time they land on your website or hear your name.

Retarget:

The 4th R is Retargeting. 

There is an old ‘Rule of 7’ in marketing that says that a consumer needs an average of seven impressions before a prospect remembers your business and is likely to take some sort of action.

But that rule was created decades ago when we saw an average of 500 ads each day. That number has increased over 10X now, so it’s safe to say that the ‘Rule of 7’ is more like the ‘Rule of 21’.

Regardless of what that specific number is, we know we need to stay in front of prospects!

Retargeting allows us to make sure that the prospects that have already demonstrated some degree of interest in doing business with you – they already visited your site – are going to continue to see your business over and over again by showing them ads, sending them emails, SMS, newsletters, blog posts, social media posts and more over time.

Because these ads are directed at warm prospects, it’s the highest ROI advertising you’ll ever do.

So, to sum up, it’s our experience that maximizing any of these R’s can lead to 25 percent growth at your business, and maximizing all four gets a compounding effect, helping a business really get explosive growth.

Conclusion

In today’s fast-paced and extremely competitive digital landscape, entrepre must have a solid marketing strategy. The R4 method offers the ideal trifecta for digital success, concentrating on Reputation, Resell, and Reach & Retargeting. Entrepre  can create a powerful brand identity, reunite with previous consumers, and reach new audences by adopting these three essential components. Because it offers a complete method for growing brand awareness, keeping consumers, and extending reach, the R4 system is an effective strategy for businesses looking to expand their company in the digital age. By implementing the R4 method, entrepreneurs can obtain a competitive advantage and position themselves for long-term success. Please contact me if you would like to learn more about the specifics of the R4 method and have an audit performed for your company to identify areas for growth.